Email Marketing and Spam

Like it or not, email is still the best way to reach a mass online audience and even community sites and online services are willing to use it. The question that remains unanswered is whether these companies are providing an additional service or if they are overstepping the bounds with net users.

Spam email is no longer the mild irritant it once was. It’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer email users to spend a lot of time a day dealing with this deluge of junk. More and more legitimate email is not getting through to recipients due to Spam filtering taking place via ISPs or corporate networks.

Opt-in email campaign is one solution. If you do decide to use this campaign, make sure you buy opt-in email lists from legitimate top-tier broker or list managers who are well established, not “over-sending” messages to list subscribers and who are constantly refreshing their list quality by adding new subscribers. Critical questions to ask brokers include how many messages are sent to each list recipient per month, how are new subscribers added and what is the percentage of new members added per month, are they using “third party” lists to augment their own, are their lists “double opt in” and last but not least, what is their privacy policy and how strictly do they adhere to published industry standards.

Newsletter insert advertising is considered very effective. It is now possible to track when and if people clicked on a text link ad in a newsletter. With new technology which enables virtually any publisher to provide you with this information, enabling you to track your ROI for the media buy. Finally, the real beauty of newsletter text advertising is that it is very targeted and people want to receive the information so you can be confident your ad will at least be viewed by some finite number of prospects.

Email is something personal and most people see their email box as their personal space. I think when it comes to email, if you did not specifically sign up for a list, you will consider your privacy being violated.

Technorati Tags: email email+marketing spam opt+in+list opt+in+lists spam+email junk+email opt+in+email email+campaign email+campaigns newsletter newsletter+advertising email+advertising email+marketing+software

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