The two most important things that get your roses off to a great start are to make sure they're in the... right growing conditions and to plant them properly. All roses grow best in full sun with moist, well-drained soil that's rich in organic matter. Make sure your roses get at least six hours of direct sun a day; if they get less light, the plants won't bloom as well and will be more susceptible to attack from pests and diseases. While some roses may tolerate shade a bit better than others, no roses prefer shady spots.
As you prune roses, keep in mind you want your plants to grow with an open center so air can flow freely through the plant -- and to keep your rose from looking like a crazy mess of branches. As you do this, cut out any dead branches, as well as small, weak canes. To deadhead means to cut off faded blooms -- this makes your roses look better, helps prevent disease issues, and can encourage more blooms. Cut faded rose flowers back to the nearest leaf.
If your garden is blessed with rich soil or you amend it with compost or other forms of organic matter regularly, you probably won't need to feed your plants. Feed roses with balanced organic fertilizers that release nutrients slowly. Read labels carefully. More is not better. Avoid over-feeding roses with nitrogen-rich fertilizers. This over-stimulates stem and leaf growth, which can attract aphids that feed on these parts.
More tips here >>